Black Swan
Text
The main text that stands out is the film title. The title is black and is thin, this makes it easy for the viewer to read as it is simple. It also looks elegant which connotes the elegance in the context of the film. white, suggests elegance and purity where as black suggests the opposite, this suggests that something pure has a darkness coming over them. The rest of the text, such as the awards it has won, is in grey, I believe this is not to distract the attention away from the name of the film as there would be no connotation to that text being black.
Colour
The colours in this poster consists of white, grey, black, there also red tones in the image and pink tones used for the text below the title. I think they have used a small handful of colours as they represent the film, the red, black and grey, connotes the evil in the film while the white contrasts this is connotes purity. There is a lot of black also around the person in the images eyes and lips, I think this is to show the audience, this person is/will become evil as the rest of her is pure white.
Image
There is one image in this posters which is of the female lead. The image is not scary, however it is eeerie, I think this is due to the elegance of the characters, as she does not look like she could harm someone but the red eyes and the dark heavy makeup contrasts these ideas. The image is in the centre of the poster. There is also a soft focus around the image that stops at the main feature features to put emphasis to this and to bring it to the attention of the viewer. The main character is also looking directly at the viewer, giving the poster a eerie vibe.
Layout
The image on the poster covers the majority of this poster and the text is placed on the bottom third of the poster, I think they have done this so that the views pays close attention to the image rather than text. The main pieces of text that stands out it the title which is places in the centre of the poster but low down, so that it doesn't bring attention away from the image. There is also information on where the film has been shown at festivals placed either side of the image, I think this text stands out the as well due to its font size. I think they have placed this to show that the film has been seen and is successful worldwide. The three main actors are also seen in a clear serif font, the text isn't as big as the title but is large enough to be seen, they have placed this text just above the title, I think this is as they want to viewer to notice it as it tells them that the film should be successful considering the other films they have been in.
The Rite
Text
The title of the film, the tag line and the release date is the main text at the bottom that stands out, there is other text such as their website and who the producer and distributor is, however this text is not that important information and so they have put it in a smaller font size. The title text has a small 'the' as it is not significant to the film however the text 'rite' is the largest text on the poster, which is a conventions of psychological thriller posters. in the title we are shown that religion, specifically Christianity is important and plays a big part in this film, this is done by the 't' being made not from letters but a crucifix. The text is in a metallic colour connoting the importance of metal or something metallic in the film.
Colour
The main colours used in this text are black, grey, and red tones. The black suggests darkness and black being used is a generic convention of psychological thrillers. The main grey colour is on the image of the main character, his skins is grey toned and even though it is a light colour, which usually suggests purity, it is dull, making the man look cold, he is also surrounded by darkness which emphasises the point that he is 'evil'. The red tones in this image suggests blood is present in the film, as it about religion it could suggest sacrifice.
Image
There are two images which have been layered over one another. The image on the bottom layer is of Anthony Hopkins(the main character) and layered on top of it is a large crucifix which his face is coming through behind it to show that there is a connection between this man and Christianity. The outside of the crucifix consists of fleshy tones and red tones connoting that humans may be hurt in this film. Furthermore the sides of the crucifix looks like a blade suggesting that Christianity causes conflict and pain in this film.
Layout
The tagline is just above the title of the film and so it looks like it reads 'You can only defeat it when you believe. The Rite.' I think they could have done this to show that there is something called 'the rite' in this film that needs to be defeated. I also think they have placed the text 'Academy award winner Antony Hopkins at the top as they want the viewer to see this information as he is a successful actor and therefore the film should be. Moreover I think they have placed him as the main image, firstly as he is the main actor but also as viewers looking at the poster may have seen his other work and therefore would be interested in watching this film.
Repentance
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